Amazon Image Requirements 2025: Complete Compliance Guide

Getting your Amazon listing images rejected is frustrating and costly. This comprehensive guide covers everything you need to know about Amazon's image requirements for 2025.

Main Image Requirements

Your main image is the most important—it's what customers see in search results. Amazon has strict requirements:

• Pure white background (RGB 255, 255, 255)
• Product must fill at least 85% of the image frame
• No text, logos, watermarks, or graphics
• Product must be the actual item for sale, not illustrations
• No props or lifestyle elements

Secondary Image Guidelines

Your 6 secondary images have more flexibility and should be used strategically:

• Lifestyle shots showing product in use
• Infographic images with text callouts
• Detail shots highlighting features
• Size comparison images
• Packaging and what's included
• Multiple angles and use cases

Technical Specifications

• Minimum dimensions: 1000 pixels on longest side (enables zoom)
• Recommended: 2000+ pixels for best quality
• Maximum: 10,000 pixels
• File format: JPEG (.jpg) or PNG (.png)
• File size: Under 10MB
• Color mode: RGB or CMYK

Common Rejection Reasons

Avoid these mistakes that commonly lead to rejection:

• Main image background isn't pure white
• Product too small in frame (less than 85%)
• Blurry or low-resolution images
• Multiple products shown when listing is for single item
• Misleading representations of size or color
• Offensive or inappropriate content

Pro Tip: Always upload the highest resolution images possible. Amazon's zoom feature significantly increases conversion rates, but it only works with images 1000+ pixels.