Amazon A+ Content Images: How to Build a Visual Sales Page That Converts

Your main listing images get the click. A+ Content closes the sale.

Most Amazon sellers treat A+ Content as an afterthought -- slapping together some text and a logo, then wondering why their conversion rate sits at 8% when competitors are hitting 15%+. The difference isn't luck. It's visual storytelling.

What Is Amazon A+ Content and Why Does It Matter?

A+ Content (formerly Enhanced Brand Content or EBC) is the section below the bullet points on your Amazon product page. It's where brand-registered sellers can add rich images, comparison charts, and formatted text that replaces the plain-text product description.

Here's the business case: Amazon reports that A+ Content increases sales by 3-10% on average. But that average masks a massive spread. Bad A+ Content might add 1%. Great A+ Content with strategic imagery can push 15-20% improvement.

The difference is almost entirely in the images.

What Makes A+ Content Images Different From Listing Images?

Your main listing images are constrained by Amazon's strict requirements -- white backgrounds, specific dimensions, limited text overlay. A+ Content images have much more creative freedom.

You can use:

• Full-width lifestyle banners
• Comparison charts with visual elements
• Brand story modules with founder photos
• Product-in-use photography
• Detailed infographics without the usual listing image restrictions

The key shift: listing images sell the product. A+ Content images sell the brand.

How Many Images Should A+ Content Have?

For standard A+ Content, aim for 5-7 images across your modules. The most effective A+ layouts use:

Hero banner (970x600px) -- lifestyle shot establishing the product in context

Comparison chart -- your product vs. alternatives with visual indicators

Feature breakdown (3 images at 300x300px) -- key benefits with icons or close-up details

Brand story banner -- who makes this product and why

Usage scenarios (2-3 images) -- different ways to use the product

Premium A+ Content (for brands with managed selling status) allows video modules and interactive hotspot images.

What Are the Best A+ Content Image Dimensions?

Amazon supports several module types with specific image dimensions:

• Standard Image Header with Text: 970 x 600px
• Standard Three Image & Text: 300 x 300px each
• Standard Four Image & Text: 220 x 220px each
• Standard Single Image & Sidebar: 300 x 400px
• Standard Image & Light Text Overlay: 970 x 300px
• Standard Comparison Chart: 150 x 150px per product

Always upload at 2x resolution (e.g., 1940 x 1200 for the hero banner) for sharp display on high-DPI screens. Amazon will resize, but starting high prevents blurriness.

Should A+ Content Images Repeat Listing Images?

No. This is the most common mistake sellers make. Your A+ Content should complement your listing images, not duplicate them.

If your listing images cover:

• Main product shot
• Key features infographic
• Lifestyle usage
• Scale/size reference

Then your A+ Content should cover:

• Brand credibility and story
• Detailed comparison vs. competitors
• Additional use cases
• Social proof and certifications
• Manufacturing quality

Think of listing images as the pitch and A+ Content as the trust-building follow-up.

How Do You Create A+ Content Images Without a Designer?

If you're bootstrapping, you have three realistic options:

Canva Pro -- templates exist specifically for Amazon A+ Content modules. Good for basic layouts, limited for product photography.

Outsource the photography, DIY the layout -- get professional product shots, then arrange them in Canva or Figma.

Hire a service that does both -- photography + A+ Content design as a package. This produces the most cohesive result.

The photography itself is the hardest part to DIY well. Module layout is comparatively straightforward if you have quality source images.

Does A+ Content Help With Amazon SEO?

Not directly -- Amazon doesn't index A+ Content text for search ranking. But indirectly, it has a significant impact:

• Higher conversion rates signal relevance to Amazon's algorithm
• Lower return rates (because customers understand the product better)
• More time on page, which correlates with ranking improvements

The SEO benefit is real, just second-order. Build A+ Content for conversion first, and the ranking benefits follow.

The Bottom Line

A+ Content images are where your brand story lives on Amazon. They're the difference between a product listing and a brand experience. If you're brand-registered and not using A+ Content with professional imagery, you're leaving money on the table.

Start with the hero banner and comparison chart -- those two modules alone account for most of the conversion lift. Then build out the rest as your catalog grows.